Privacy Policy

HyperPolished makes free-to-download games. This page explains, in plain words, what our games and this website do with data. It describes the games as they are on the date above.

The short version

• No account, no sign-up. We don't ask for your name, email, contacts or location.
• Our games send us anonymous play statistics so we can fix bugs and make them better.
• We advertise our games on other platforms, and we measure which of our ads led to installs.
• Hex shows ads, served by Google. In the UK, the EU and Switzerland the game asks before ads use your data, and everywhere Apple's tracking prompt decides whether ads may use your device's advertising identifier. Say no to both and you still get the whole game, with ads that are not based on you.
• Your scores and progress stay with you: on your device, and in your own Game Center and iCloud if you use them.

What our games send us

Our iOS game Hex sends three kinds of information (its App Clip sends only the first, and shows no ads):

• Play statistics — when a session starts and ends, how a run went (score, lines cleared, tutorial finished), which settings are used, and technical health such as crashes and frame rate. This goes to GameAnalytics, our analytics service.
• Install measurement — that the game was installed and opened, plus a handful of milestones (tutorial finished, a run completed, an achievement earned, a share or a rating). This goes to Singular, our measurement service, which matches installs to the ads we bought so we know which ones worked.
• Advertising — Hex shows ads between runs, and optional ads you choose to watch for a reward. They are served by Google (AdMob). To pick, show and measure an ad, Google's software in the game receives device information such as device model, iOS version, language, the approximate country of your connection, identifiers for your device, and how you interacted with the ad. More on this under Advertising and purchases.

The first two are keyed to device identifiers, together with device model, iOS version, app version, language and the approximate country of your connection. None of it includes your name or contact details.

Apple also tells advertisers, in its own privacy-preserving way, that an ad led to an install (SKAdNetwork and Apple Ads attribution). Those signals contain no identifier and are handled by Apple, not by us.

What stays on your device

Your current board, scores, settings, cached music, and the short gameplay recordings the game keeps so you can share a clip. Sharing a clip, saving it to Photos, or emailing us feedback (optionally with the game's technical log) happens only when you choose it.

Apple features you control

If you sign in to Game Center, your scores and achievements go to Apple under your Apple Account. If iCloud is on, your best score, lifetime stats and settings sync through your own iCloud — we cannot read them. Both can be turned off in iOS Settings, and the game works without them.

Who else is involved

• GameAnalytics (Denmark) — play statistics, on our behalf.
• Singular (United States) — install measurement, on our behalf.
• Google (Ireland and United States) — shows and measures the ads in Hex through its AdMob service, together with the advertising partners it works with. Google decides for itself how it uses what it receives; it explains that in How Google uses information from sites or apps that use our services.
• Apple — App Store, Game Center, iCloud, Apple Ads attribution.
• Cloudflare — delivers our game assets and this website, with standard server logs.
• Platforms we advertise on (for example Reddit or Apple Ads) learn only that an ad led to an install, not who you are.
• TikTok, YouTube, Snapchat and our feedback board on Featurebase — only if you tap a link that takes you to them.

Advertising and purchases

Hex is free because it shows ads. They are served by Google (AdMob) and the advertising partners Google works with. There are two kinds: an ad between runs, and ads you can choose to watch in return for something in the game. You never have to watch the second kind. Ads arrive with the Hex update of September 2026; until your copy of the game has updated, it shows none.

You are asked first, twice at most. In the UK, the EU, the EEA and Switzerland, Hex shows a consent screen before any ad is requested. It lists the partners involved and lets you agree, refuse, or choose purpose by purpose. Separately, on every iPhone, Apple's tracking prompt asks whether apps may use your device's advertising identifier. Hex asks once, early on, and never in return for a reward.

If you agree, ads can be personalised: Google and its partners may use your advertising identifier and what they know about that device to choose ads and to measure them. If you refuse, you still get the whole game. Google then shows limited ads that are not based on your data or your advertising identifier.

Changing your mind: open Settings in Hex and choose Privacy choices to see the consent screen again (it appears where a consent screen applies to you), and iOS Settings → Privacy & Security → Tracking to change Apple's permission. Both take effect for the ads that follow.

We also record, for our own bookkeeping, which ad slot showed an ad and roughly what it earned. That goes to GameAnalytics and Singular with the play statistics and install measurement described above, so we can tell whether our own advertising pays for itself. It says nothing about what the ad was or who you are.

Our apps may also include in-app purchases made through Apple. Purchases are handled by Apple under your Apple Account, and we receive only what is needed to deliver what you bought.

This website

hyperpolished.com uses Umami, a page-view counter we host ourselves. It records which pages are visited, roughly where from, and on what kind of device. The site may also carry measurement tags from the platforms we advertise on, under their policies.

Launch notifications

If Hex is not yet in the App Store where you are, our playable demo may offer to email you when it launches there. If you leave your email, we store it with the country you signed up from, the date, which page you came from, and the version of the consent text you saw. We use it only to tell you when Hex launches in your country and for major Hex news, such as a big update or a new game from us. Nothing else, ever: no marketing from anyone else, and we do not share or sell the address. Every email carries an unsubscribe link, and one tap ends it. Ask hi@hyperpolished.com and we delete it. The list lives with Cloudflare, and the email itself may be sent through a mail provider acting on our instructions.

Your choices

• Stop everything: delete the game. Nothing more is sent, and the on-device data goes with it.
• Advertising controls: Privacy choices in Hex's settings, where a consent screen applies to you; iOS Settings → Privacy & Security → Tracking; and Apple Advertising.
• Erase what we already have: email hi@hyperpolished.com and we will have our services delete it, normally within 30 days.

The legal bits

HyperPolished ApS (Denmark) is responsible for this data. We process it because we have a legitimate interest in keeping our games working well and in knowing whether our own advertising is effective; Game Center and iCloud work because you choose to use them. Personalised advertising, and storing or reading information on your device for advertising, happen only with your consent where the law asks for it (the UK, the EU, the EEA and Switzerland), and you can withdraw it at any time as described above. For the ads in Hex, Google acts as a controller in its own right, under its own privacy policy. Our services keep the data only as long as it is useful for those purposes and delete it on request. Singular and Google process data in the United States under the safeguards European and UK law require for such transfers. You can ask to see, correct or delete your data, or object to how we use it, by emailing us — and you can complain to a data-protection authority (Datatilsynet in Denmark, the ICO in the UK, or the Privacy Commissioner of Canada / Commission d'accès à l'information in Quebec).

Children

Our games are rated 4+ and made for a general audience; they are not directed at children. We don't knowingly collect personal data from children, and if you believe a child has given us any, email us and we will delete it. Links to TikTok, YouTube and Snapchat lead to platforms with their own age rules.

Changes

If what we do changes, this page changes with it and the date above moves. It always describes the games as they are today.

Contact

hi@hyperpolished.com — questions, access or deletion requests. This is also our privacy contact for the purposes of Quebec Law 25.